Package protection covering loss, damage, and delay is not something new to Black Diamonds, who tremendously value the entirety of their customers’ experience. However, the previous service they used for package protection was expensive, adding prohibitive costs to customers that hurt conversion rates. They still wanted to offer package protection but needed to keep rates reasonable, and they also didn’t want to add another tool to their site.

“We used another package protection before a while back and felt it was expensive. It was so expensive that it affected our conversion in a negative way. So we stopped offering that when we learned Seel offers Buyer Protection.”