Convert your first-time customers with a "Buy as refundable" option

Increase conversion rate by up to


on non-refundable items

How it works for consumers


Shoppers choose "buy as refundable"

Shoppers can add Return Assurance at checkout, for just a few extra bucks. Seel uses A.I to predict the probability of return before an order is placed, so Return Assurance is offered at low cost to high quality shoppers.

1-click add return option on final sale items

6% conversion lift by giving shoppers peace of mind

Dynamic pricing based on each order's probability of return

Return to Seel for any reason

Shoppers can return unwanted items to Seel, so you and your sellers don't need to do a thing! If you prefer to let shoppers return to you instead, we can also support that.

Simple and intuitive return portal for shoppers

Auto generated shipping label to make returns a breeze

Zero effort for you or your vendors


We pay for the full refund

Seel pays for the full refund when the returning package is received. You and your sellers keep the full revenue from the original sale.

Refund customers without paying for it

97% fewer disputes on orders covered by Return Assurance

Manage it all in one dashboard

Manage orders, refunds, billing and more in an intuitive yet powerful dashboard. We also offer API integration.

Manage orders, refunds, and billing in one place

Powerful analytics and download functions

Configure Return Assurance settings in your store


Why offer "Buy as refundable"?


Up to 73% conversion lift on non-refundable items.


Up to 41% more likely to make repeat purchases


"Buy as refundable" is completely free for merchants

Designer Revival changes the game with Seel

“Seel really allows us to compete because all the bigger guys take returns. For small businesses that can't really afford to do so, especially with resale when you have one-of-a-kind items, being able to take returns has allowed us to succeed and really compete.”

Tiffany Keriakos
CEO & Founder of Designer Revival

Add "Buy as refundable" to your store and turbocharge your first-time customer conversion