The Challenge

Garmentory is a marketplace with over 3,000 established and growing brands and 1,000+ boutiques selling on its platform. In addition to selling new items, Garmentory also supports the circular economy with a peer-to-peer recommerce channel. As a platform, Garmentory needs to balance the capabilities of smaller sellers with consumers’ expectations of a consistent, best-in-class shopping experience. Garmentory knew that finding a way to offer returns to customers on final sale items could significantly boost revenue, but didn’t have a way to offer an efficient, scalable program on behalf of its sellers.

“As a consumer, final sale is a little bit scary. Especially if you don't know the brand and how it fits, you're less likely to make a purchase marked as final sale.”

The Solution

After identifying that more flexible return policies would lead to an increase in sales, Garmentory worked with Seel to incorporate Seel’s Buy as Refundable offering into the checkout flow for final sale items on both the retail and recommerce marketplaces. Garmentory choose to integrate Buy as Refundable via an API integration that took one engineer less than ten days to implement thanks so Seel’s robust APIs and white-glove implementation support.

Results

Since going live with Seel in February 2021, Garmentory has seen a 5% lift in their site wide conversion rate (including purchases that are not final sale and are not covered by Seel). Over 35,000 Garmentory customers have purchased a return option on final sale items. Based on the success of the Buy as Refundable offering, Garmentory is eager to test out Seel’s additional products.

“We always run an A/B test anytime we’re launching a new product, just to know what the impact of the new initiative is to our business. We saw more than a 5% lift in our conversion rate.”

Garmentory Solves Marketplace Returns with Seel

+5%

35,000+

The Challenge

The Solution

Results

Offer Buy as Refundable to your shoppers today