About us
Seel is building the new growth engine for global
e-commerce
Pioneering a new model for agentic post-purchase experience and e-commerce growth, powered by AI.
About us
Seel is building the new growth engine for global
e-commerce
Pioneering a new model for agentic post-purchase experience and e-commerce growth, powered by AI.
About us
Seel is building the new growth engine for global
e-commerce
Pioneering a new model for agentic post-purchase experience and e-commerce growth, powered by AI.
About us
Seel is building the new growth engine for global
e-commerce
Pioneering a new model for agentic post-purchase experience and e-commerce growth, powered by AI.
The seel story
We believe trust is the foundation of e-commerce
Founded in 2019 in the heart of Silicon Valley and headquartered in San Francisco, Seel is an AI-powered platform that helps global brands and marketplaces transform post-purchase risks into growth opportunities through our compliance-first solutions.
Founded in 2019 in the heart of Silicon Valley and headquartered in San Francisco, Seel is an AI-powered platform that helps global brands and marketplaces transform post-purchase risks into growth opportunities through our compliance-first solutions.
We aim to turn what was once a cost center — customer support and returns — into your revenue driver.
We aim to turn what was once a cost center — customer support and returns — into your revenue driver.
Empowering global
e-commerce
Seel is trusted by leading online merchants worldwide, including industry leaders like Backcountry, Garmentory, SidelineSwap, CommentSold, and ShopSimon.
Seel is trusted by leading online merchants worldwide, including industry leaders like Backcountry, Garmentory, SidelineSwap, CommentSold, and ShopSimon.
Meet our leadership team
Seel is led by a global team of seasoned technology veterans with deep expertise in building and scaling transformative businesses worldwide.
Seel is led by a global team of seasoned technology veterans with deep expertise in building and scaling transformative businesses worldwide.
CEO
Zack Peng
Holds dual degrees in Philosophy and Physics from UNC Chapel Hill. Formerly worked at AI company Orbital Insight. Named to Forbes 30 Under 30 in the U.S.
CEO
Zack Peng
Holds dual degrees in Philosophy and Physics from UNC Chapel Hill. Formerly worked at AI company Orbital Insight. Named to Forbes 30 Under 30 in the U.S.
CEO
Zack Peng
Holds dual degrees in Philosophy and Physics from UNC Chapel Hill. Formerly worked at AI company Orbital Insight. Named to Forbes 30 Under 30 in the U.S.
CEO
Zack Peng
Holds dual degrees in Philosophy and Physics from UNC Chapel Hill. Formerly worked at AI company Orbital Insight. Named to Forbes 30 Under 30 in the U.S.
Chief Financial Officer
Federico Lozano
Former CFO of Heila (acquired by Kohler), previously COO at Itaú Bank New York and FIG Analyst at McKinsey & Co.
Chief Financial Officer
Federico Lozano
Former CFO of Heila (acquired by Kohler), previously COO at Itaú Bank New York and FIG Analyst at McKinsey & Co.
Chief Financial Officer
Federico Lozano
Former CFO of Heila (acquired by Kohler), previously COO at Itaú Bank New York and FIG Analyst at McKinsey & Co.
Chief Financial Officer
Federico Lozano
Former CFO of Heila (acquired by Kohler), previously COO at Itaú Bank New York and FIG Analyst at McKinsey & Co.
Chief Revenue Officer
Laura Huddle
Previously led world-class sales and marketing teams at Eventbrite (NYSE: EB) and Deliveroo (LSE: ROO).
Chief Revenue Officer
Laura Huddle
Previously led world-class sales and marketing teams at Eventbrite (NYSE: EB) and Deliveroo (LSE: ROO).
Chief Revenue Officer
Laura Huddle
Previously led world-class sales and marketing teams at Eventbrite (NYSE: EB) and Deliveroo (LSE: ROO).
Chief Revenue Officer
Laura Huddle
Previously led world-class sales and marketing teams at Eventbrite (NYSE: EB) and Deliveroo (LSE: ROO).
Chief of Staff
Bill Liu
Holds dual degrees in Philosophy and Information Science from UNC Chapel Hill. Named to Forbes 30 Under 30 in the U.S.
Chief of Staff
Bill Liu
Holds dual degrees in Philosophy and Information Science from UNC Chapel Hill. Named to Forbes 30 Under 30 in the U.S.
Chief of Staff
Bill Liu
Holds dual degrees in Philosophy and Information Science from UNC Chapel Hill. Named to Forbes 30 Under 30 in the U.S.
Chief of Staff
Bill Liu
Holds dual degrees in Philosophy and Information Science from UNC Chapel Hill. Named to Forbes 30 Under 30 in the U.S.
Global VP & GM of Asia-Pacific
Pyro Chen
Over 15 years of experience in commerce and technology sectors. Formerly held leadership role at Alibaba.
Global VP & GM of Asia-Pacific
Pyro Chen
Over 15 years of experience in commerce and technology sectors. Formerly held leadership role at Alibaba.
Global VP & GM of Asia-Pacific
Pyro Chen
Over 15 years of experience in commerce and technology sectors. Formerly held leadership role at Alibaba.
Global VP & GM of Asia-Pacific
Pyro Chen
Over 15 years of experience in commerce and technology sectors. Formerly held leadership role at Alibaba.
CTO
Mo Chen
Blends big tech scale with startup agility, having worked at Google and AI pioneer Orbital Insight.
CTO
Mo Chen
Blends big tech scale with startup agility, having worked at Google and AI pioneer Orbital Insight.
CTO
Mo Chen
Blends big tech scale with startup agility, having worked at Google and AI pioneer Orbital Insight.
CTO
Mo Chen
Blends big tech scale with startup agility, having worked at Google and AI pioneer Orbital Insight.
Head of Insurance
Paul Samson
Over 20 years of experience in the global insurance industry. Former Global Head of Insurance GA/KKR.
Head of Insurance
Paul Samson
Over 20 years of experience in the global insurance industry. Former Global Head of Insurance GA/KKR.
Head of Insurance
Paul Samson
Over 20 years of experience in the global insurance industry. Former Global Head of Insurance GA/KKR.
Head of Insurance
Paul Samson
Over 20 years of experience in the global insurance industry. Former Global Head of Insurance GA/KKR.
Head of Product
Yi Zhang
Deep expertise in product management for global merchant platforms. Formerly with TikTok.
Head of Product
Yi Zhang
Deep expertise in product management for global merchant platforms. Formerly with TikTok.
Head of Product
Yi Zhang
Deep expertise in product management for global merchant platforms. Formerly with TikTok.
Head of Product
Yi Zhang
Deep expertise in product management for global merchant platforms. Formerly with TikTok.
Head of Strategic Finance
Calvin Xu
Former VP of Finance at Scale AI and Chime. Led over $3 billion in funding during his tenures.
Head of Strategic Finance
Calvin Xu
Former VP of Finance at Scale AI and Chime. Led over $3 billion in funding during his tenures.
Head of Strategic Finance
Calvin Xu
Former VP of Finance at Scale AI and Chime. Led over $3 billion in funding during his tenures.
Head of Strategic Finance
Calvin Xu
Former VP of Finance at Scale AI and Chime. Led over $3 billion in funding during his tenures.
Sr. Director of Customer Success
Victor Black
Customer success leader consistently delivering revenue growth at rapidly growing startups including Smartcar and Zendesk.
Sr. Director of Customer Success
Victor Black
Customer success leader consistently delivering revenue growth at rapidly growing startups including Smartcar and Zendesk.
Sr. Director of Customer Success
Victor Black
Customer success leader consistently delivering revenue growth at rapidly growing startups including Smartcar and Zendesk.
Sr. Director of Customer Success
Victor Black
Customer success leader consistently delivering revenue growth at rapidly growing startups including Smartcar and Zendesk.
Head of Sales
Stephen Lumpkins
B2B SaaS sales and partnerships leader with a proven record of driving hyper-growth. Formerly with Clyde, Uject, and Indeed.
Head of Sales
Stephen Lumpkins
B2B SaaS sales and partnerships leader with a proven record of driving hyper-growth. Formerly with Clyde, Uject, and Indeed.
Head of Sales
Stephen Lumpkins
B2B SaaS sales and partnerships leader with a proven record of driving hyper-growth. Formerly with Clyde, Uject, and Indeed.
Head of Sales
Stephen Lumpkins
B2B SaaS sales and partnerships leader with a proven record of driving hyper-growth. Formerly with Clyde, Uject, and Indeed.
Let’s build the future of trusted e-commerce
At Seel, we believe every shopper deserves peace of mind, and every merchant deserves tools to grow.
Together, let's turn trust into your next competitive advantage.
At Seel, we believe every shopper deserves peace of mind, and every merchant deserves tools to grow.
Together, let's turn trust into your next competitive advantage.
