The Seel library

Learn why the cost of a return is never just the refund, and what levers merchants can pull to reduce OpEx.

A deep dive into the different e-commerce widgets you can integrate into your checkout experience for better shopper

Explore why its worthwhile for merchants to give shoppers a less complicated pathway to recommerce directly from their store.

We dig into the broader concept of post-purchase and what merchants can offer shoppers under this umbrella to build a better experience

Learn how to use final sale returns as a strategic conversion lever for your inventory.

We break down what it really means for merchants to offer final sale return coverage on their product catalog.

We run through what merchants need to choose a package protection provider for their online store.

The Seel LLM Gateway is an OpenAI-compatible API that gives you access to 25+ frontier and open models through one endpoint.

Seel chats with Laura Uruchima, Director of Customer Success at Authentic Brands Group at the CommerceNext Growth Show on why post-purchase deserves to be treated as a growth engine, not a reactive afterthought.

UK consumer law gives you strong baseline protection for parcels. But not all protection guarantees are as straightforward.

Seel Agencies are AI-native services that execute outcomes merchants currently outsource. Born out of an operational problem we solved for ourselves, recognized in the merchants we're already serving.

AI is shifting from chatbots that give answers, to agents that perform tasks, to agencies that achieve goals.

Gen Z Is driving secondhand growth. Confidence is what's going to scale it.

Learn why offering comprehensive post-purchase coverage builds confidence and loyalty, especially among online shoppers.

Understand why traditional shipping coverage falls dangerously short, leaving merchants vulnerable to returns costs, support overload, and operational complexity.

Discuss how shipping protection plans safeguard merchants and enhance the online shopping experience.

Explore why the post-purchase experience has become the critical battleground for customer retention as acquisition costs soar and returns eat into margins.

Learn how AI is reshaping e-commerce — from AI-powered recommendations, to Generative Engine Optimization (GEO), agentic AI, and immersive shopping experiences.

Seel announces new insurance and reinsurance partnerships with Lloyd’s of London and Arch Insurance.

Returns harm the environment when there's no infrastructure to keep them circulating. With the right returns infrastructure, easier policies prevent waste and extend product lifecycles.

From cost center to revenue driver: The new economics of rising returns.