The Seel library
Your hub for trends, guides, and real stories about building better shopper experiences.
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8 min read
Shopper Experience
How your post-purchase experience builds customer trust.
Learn why offering comprehensive post-purchase coverage builds confidence and loyalty, especially among online shoppers.
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4 min read
Growth
Shipping coverage as you know it today is broken.
Understand why traditional shipping coverage falls dangerously short, leaving merchants vulnerable to returns costs, support overload, and operational complexity.
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8 min read
Growth
The benefits of shipping coverage for online stores.
Discuss how shipping protection plans safeguard merchants and enhance the online shopping experience.
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8 min read
Growth
Why post-purchase is make or break for e-commerce growth.
Explore why the post-purchase experience has become the critical battleground for customer retention as acquisition costs soar and returns eat into margins.
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8 min read
AI trends
How AI is transforming E-commerce in 2025: 5 trends merchants need to know.
Learn how AI is reshaping e-commerce — from AI-powered recommendations, to Generative Engine Optimization (GEO), agentic AI, and immersive shopping experiences.
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2 min read
News
Seel partners with leading insurance partners to scale its post-purchase service
Seel announces new insurance and reinsurance partnerships with Lloyd’s of London and Arch Insurance.
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4 min read
Sustainability
How responsible returns helps the circular economy
Returns harm the environment when there's no infrastructure to keep them circulating. With the right returns infrastructure, easier policies prevent waste and extend product lifecycles.
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4 min
Sustainability
Seel 2025 State of Returns & Refunds Report
From cost center to revenue driver: The new economics of rising returns.
-
8 min read
Shopper Experience
How your post-purchase experience builds customer trust.
Learn why offering comprehensive post-purchase coverage builds confidence and loyalty, especially among online shoppers.
-
4 min read
Growth
Shipping coverage as you know it today is broken.
Understand why traditional shipping coverage falls dangerously short, leaving merchants vulnerable to returns costs, support overload, and operational complexity.
-
8 min read
Growth
The benefits of shipping coverage for online stores.
Discuss how shipping protection plans safeguard merchants and enhance the online shopping experience.
-
8 min read
Growth
Why post-purchase is make or break for e-commerce growth.
Explore why the post-purchase experience has become the critical battleground for customer retention as acquisition costs soar and returns eat into margins.
-
8 min read
AI trends
How AI is transforming E-commerce in 2025: 5 trends merchants need to know.
Learn how AI is reshaping e-commerce — from AI-powered recommendations, to Generative Engine Optimization (GEO), agentic AI, and immersive shopping experiences.
-
2 min read
News
Seel partners with leading insurance partners to scale its post-purchase service
Seel announces new insurance and reinsurance partnerships with Lloyd’s of London and Arch Insurance.
-
4 min read
Sustainability
How responsible returns helps the circular economy
Returns harm the environment when there's no infrastructure to keep them circulating. With the right returns infrastructure, easier policies prevent waste and extend product lifecycles.
-
4 min
Sustainability
Seel 2025 State of Returns & Refunds Report
From cost center to revenue driver: The new economics of rising returns.
-
8 min read
Shopper Experience
How your post-purchase experience builds customer trust.
Learn why offering comprehensive post-purchase coverage builds confidence and loyalty, especially among online shoppers.
-
4 min read
Growth
Shipping coverage as you know it today is broken.
Understand why traditional shipping coverage falls dangerously short, leaving merchants vulnerable to returns costs, support overload, and operational complexity.
-
8 min read
Growth
The benefits of shipping coverage for online stores.
Discuss how shipping protection plans safeguard merchants and enhance the online shopping experience.
-
8 min read
Growth
Why post-purchase is make or break for e-commerce growth.
Explore why the post-purchase experience has become the critical battleground for customer retention as acquisition costs soar and returns eat into margins.
-
8 min read
AI trends
How AI is transforming E-commerce in 2025: 5 trends merchants need to know.
Learn how AI is reshaping e-commerce — from AI-powered recommendations, to Generative Engine Optimization (GEO), agentic AI, and immersive shopping experiences.
-
2 min read
News
Seel partners with leading insurance partners to scale its post-purchase service
Seel announces new insurance and reinsurance partnerships with Lloyd’s of London and Arch Insurance.
-
4 min read
Sustainability
How responsible returns helps the circular economy
Returns harm the environment when there's no infrastructure to keep them circulating. With the right returns infrastructure, easier policies prevent waste and extend product lifecycles.
-
4 min
Sustainability
Seel 2025 State of Returns & Refunds Report
From cost center to revenue driver: The new economics of rising returns.
5,000+ merchants trust Seel with their post-purchase experience.
Sunil Gowda
CEO & Co-Founder of Garmentory
It’s been a great partnership working with Seel, the team is fantastic. It was such a smooth process, I think it was probably one of the fastest integrations we’ve done with a service provider.
Sunil Gowda
CEO & Co-Founder of Garmentory
It’s been a great partnership working with Seel, the team is fantastic. It was such a smooth process, I think it was probably one of the fastest integrations we’ve done with a service provider.
Nick Gantsoudes
Founder of SidelineSwap
Since integrating with Seel, our conversion rate for first-time buyers, in particular, has improved significantly.
Nick Gantsoudes
Founder of SidelineSwap
Since integrating with Seel, our conversion rate for first-time buyers, in particular, has improved significantly.
Daniel Jang
COO & CFO of CommentSold
Our partnership with Seel reflects the commitment we’ve made to meeting shoppers' preferences for risk-free shipping and sustainability in today’s ever-changing retail landscape. We are confident that the addition of Seel helps grow our user base and ensures seamless experiences for our customers.
Daniel Jang
COO & CFO of CommentSold
Our partnership with Seel reflects the commitment we’ve made to meeting shoppers' preferences for risk-free shipping and sustainability in today’s ever-changing retail landscape. We are confident that the addition of Seel helps grow our user base and ensures seamless experiences for our customers.
Daniel Jang
COO & CFO of CommentSold
Our partnership with Seel reflects the commitment we’ve made to meeting shoppers' preferences for risk-free shipping and sustainability in today’s ever-changing retail landscape. We are confident that the addition of Seel helps grow our user base and ensures seamless experiences for our customers.